Daily News
From Home Furnishing Business
Verlo Mattress Announces Dogtoberfest Contest Winner
December 7,
2020 by Laurie Northington in Business Strategy, Industry 
To celebrate its new showroom opening in Racine, Milwaukee-based mattress retail and manufacturing franchise Verlo Mattress partnered with the Wisconsin Humane Society for a “Dogtoberfest” contest.
Thanks to some imaginative costume designing, a 100-pound dog and her owner are sleeping in new beds from Verlo Mattress. “Rhode,” a 7-year-old female mastiff mix, took first place in the Halloween costume contest for dogs.
“I saw the contest on Facebook,” said Jennifer Perman, a Kenosha resident and longtime employee of Racine County Courts. “I always make her a costume every year and she doesn’t seem to mind dressing up.”
In past years, Rhode has dressed up as a princess, a deer, a superhero, a biscuit bandit, and a stink bomb.
During “Dogtoberfest,” dog owners submitted photos of their pets in costume on the Verlo Greenfield store Facebook page. Verlo staff determined the winning photo.
“We had 31 entries - 22 dogs and one cat – with several dogs in multiple costumes, but Rhode was the clear winner,” said Dirk Stallmann, president of Verlo. “We’re happy to award Jennifer with a custom-made v3 queen bed and box spring and a new bed for Rhode while also helping the humane society.”