Daily News
From Home Furnishing Business
Lovesac and Threekit Team up to Reduce Ecommerce Returns
December 3,
2020 by Laurie Northington in Business Strategy, Industry 
DTC specialty furniture brand The Lovesac Company has partnered with Threekit, the leading 3D and augmented reality (AR) imaging platform for e-commerce, to reduce ecommerce product returns.
Research shows that high-quality product images can reduce ecommerce returns by 30% to 50%. By partnering with Threekit, Lovesac is able to show furniture in 3D online and let shoppers customize and configure products in multiple combinations, in real time. This new experience allows consumers to see exactly what it is they are hoping to buy.
“Lovesac is a company driven by innovation and sustainability,” said Shawn Nelson, CEO of Lovesac. “We saw the opportunity to create a better user experience so that people can create their own Sactional configuration, and because of this enhanced experience, we expect to see fewer returns, which is ultimately better for the environment and for our world. We’re thrilled about working with Threekit to make it happen.”
In a study done with Harris Poll, Threekit found that 66% of online shoppers said that 3D/AR visuals would increase their confidence that they’re buying the right product. Shoppers today expect as many as eight images per product – up from just three in 2016. Utilizing this insight, the Lovesac configuration experience offers multiple types of images to enhance the consumer’s journey.
“The online shopping experience is changing permanently and for the better,” said Matt Gorniak, CEO of Threekit. “Not only do 3D and AR product visuals enhance the customer experience, but they are also becoming a staple of sustainable businesses. We’re proud to partner with a company that is so forward-thinking and infuses its sustainability mission into every aspect of its business.”