Walker Edison Unveils New Photo and Video Studio

November 25, 2020  by Laurie Northington in Business Strategy, Industry   

“We believe in the power of visual content here at Walker Edison; and the investment into this new state-of-the-art studio shows our dedication to being industry leaders in visual content,” said Paul Asay, head of marketing.

“As an ecommerce company, visual content is directly connected to how well our product sells,” said Lance Ferguson, VP of sales. “This new studio will allow us to continue growing and bettering that content to support our growth in sales. We are thrilled to see our products thrive and sell even better with the advancements and tools that the team is being given.”

The new studio will provide the space needed to keep up with the company’s rapid growth and increase efficiency, as it allows up to 7 full-time photo and video teams to work simultaneously.

“The studio was designed by our in-house photographers and stylists,” said Alexis Hansen, visual content manager. “Having them be the designers led to a space that will directly meet our needs as well as those of our e-commerce partners and their customers. It seamlessly highlights Walker Edison products as it was built specifically to showcase everything from side tables to TV stands to King size beds.”

Each detail of the new studio allows for improvements to content quality along with efficiency. With no natural light in the studio, the team maintains 100% control of lighting, which ultimately leads to better visual content. Video content and photography can be created in the same rooms due to the fixed walls throughout the studio. There are 17 rooms, 4 full kitchens with movable islands, a 22x20 foot seamless cyc wall, and 2 indoor patios. Each room has different flooring and is designed to contain 3-5 different "looks" to accommodate different styles for various partners and social media outlets. This goal is supported through the smallest details including real brick, kitchen cabinets, window nooks, doors, and versatile window frames. These details also help to provide realistic, in-home looking content.

Brad Bonham, Walker Edison CEO said of the new studio, “This is the third photo studio we have built since starting Walker Edison, and they continue to get better each time. We look at the trends and data and seek the input of our content and marketing teams when making these decisions. This was a big investment, but well worth it to continue producing industry-leading content.”

“We see the value in visual content as it relates to the success of Walker Edison, and as such we want to give our marketing team all the resources they need to succeed,” said Joana McKenna, president. “We are thrilled to open this new studio and provide them with the tools needed to continue to grow and advance the quality of our visual content.”