From Home Furnishing Business
Spring Air Increases Production and Operating Efficiency to Meet Demand
Spring Air International has been working closely to ramp up production across its network of 10 U.S. factories to help them source supplies, and create operating policies and procedures to shorten delivery times to help our retail partners keep up with pent-up demand.
Unlike some mattress manufacturers experiencing major delays, Spring Air licensees have kept to regular delivery schedules as a result of the new procedures and assistance from corporate. The result has been an increase in business for the brand with retailers recognizing the steps Spring Air has taken.
Buoyed by new relationships with national, regional and independent retail powerhouses, and its ongoing partnership with 223 member Furniture First – a retail buying group with 223 members – Spring Air continues to expand while maintaining timely deliveries. Nick Bates, president of Spring Air International, attributes much of the growth to the ability of the company’s facilities to leverage Spring Air’s licensing network to share best practices, supplies and expertise.
“We are seeing a combination of factors that are bolstering our business, and we have been able to meet the increased demand. Our strong retail relationships, coupled with word-of-mouth advertising from our retail partners that we service in a timely manner, are netting us new partners in this climate when other manufacturers are leaving retailers in a lurch. The fact that we were, and remain, prepared with needed materials to meet demand is helping our retailers fill their customers’ needs,” said Nick Bates, president of Spring Air International. “That’s not the case for a lot of manufacturers right now, and retailers are looking for new bedding partners. While we have had our fair share of issues, we maintain strong communication with our partners to strategize and develop solutions. We are here for them.”
Bates said the Spring Air licensees have worked together to meet the increased demand by sharing needed fabric, innersprings and other materials needed to produce the brand’s line throughout its 10-factory network.
“We have been actively communicating to fill the void in missing materials by shipping needed materials from one factory to another. If New England needed ticking, Texas stepped in and shipped it. There were a lot of instances like that,” Bates said. “It has been a herculean team effort.”