From Home Furnishing Business
Swiss Manufacturer de Sede Celebrates 55th Anniversary, Redesigns its Statement High Back Chair
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry
To mark the 55th anniversary of the Swiss Manufacture de Sede, the premium brand is launching a redesign with the DS-55. Founded in 1965 as a small family business, de Sede continues to impress its discerning customers with extraordinary designs, top quality leather and innovative stitching.
More than half a century of company history is a good reason to celebrate:
Since its foundation in 1965 by Ernst Lüthy, de Sede - lat. "from sitting" - has made it its business to offer first-class leather furniture with always refined designs. Today, de Sede AG presents itself as a leading manufacturer of handmade upholstered furniture. For fifty-five years the company has remained true to its philosophy of creating handmade leather sculptures and offering timeless designs that are unparalleled with their special stitching.
Monika Walser, CEO of de Sede says, "The long existence of de Sede shows that our sculptures and our spirit manage to put a smile on people's faces with our furniture, to be in demand all over the world and to gain recognition". Walser especially emphasizes that "the people behind de Sede are united by the common passion with this Swiss manufacture - our heart beats for quality, design and ergonomics in our upholstered furniture".
For the anniversary - the DS-55 is being redesigned as a new edition First launched in 1979, the DS-55 high-back chair stands for a stylish living ambiance and, as is customary at de Sede, high quality and exclusivity are the hallmarks of production. To celebrate its 55th birthday, the leather upholsterer is presenting a design that is in no way inferior to an elegant, modern seating concept. With its soft upholstery and the relax function, the DS-55 offers filigree seating comfort and is at the same time a statement of how precise leather processing can be. The high-back model can now be individually configured and ordered from selected specialist dealers.
The revitalization of the DS-55 is a heart-felt project, which, on the occasion of de Sede‘s 55th anniversary, reflects the passion for leather sculptures that is still lived day after day. The seat shell pleasantly embraces the sitter and provides the right stability, while the soft armrests invite you to relax and reflect on past and future. Characteristic of the DS-55 is the lounge-like design language, which brings the values of timeless design, highest leather quality and unique craftsmanship to the point in a re-edition. Adapted to the current desires for comfortable seating, the DS-55 with its optionally available stool is ready for the future and at the same time a jewel of the de Sede history.