Daily News
From Home Furnishing Business
Bed Bath & Beyond Unveils New Cozy Backyard Holiday Collection
November 16,
2020 by Laurie Northington in Business Strategy, Industry 
Bed Bath & Beyond (NASDAQ: BBBY) has unveiled a new Cozy Backyard Holiday Collection, created by the design team at Decorist. The new collection offers an assortment of furnishings and décor, expert tips, and design inspiration for families to safely celebrate traditions with a twist by entertaining outdoors this holiday season.
This year, outdoor living spaces have been a place of solace to spend socially distanced time with friends and family and the company’s recently commissioned market research shows that nearly a quarter (23%) of Americans are planning to celebrate the holidays outdoors this year. Bed Bath & Beyond has also seen a significant rise in demand for outdoor furniture, heating and lighting, including over a 100% increase in customer searches for firepits in October from its digital store. In October, pinners searching for "outdoor Thanksgiving" increased by 139% on Pinterest compared to the same period in 2019.
"At a time when our homes are the epicenter of our lives, outdoor living spaces have been an important place to enjoy time with friends and family safely,” said Cindy Davis, EVP, chief brand officer of Bed Bath & Beyond and president of Decorist. “We know many customers want to extend the outdoor living season through the winter, so they can enjoy traditions with a twist this year. We've pivoted quickly to create our Cozy Backyard Holiday collection, with the help of our Decorist designers, to inspire shoppers to find everything they need to warm-up and cozy-up their outdoor spaces this season. We're also making it faster, safer and easier than ever to shop through our new Buy-Online-Pickup-In-Store, Curbside Pickup and Same Day Delivery services."