Ballard Designs Surprises Nashville with 5 Interior Design Podcasts as Tennessee Store Opens

November 11, 2020  by Jane Chero in Business Strategy, Designer Weekly, Industry   

"We bring the best of the best on the show and pick their brains about the process of design," explains Karen Mooney, co-host of the "How to Decorate" podcast and vice-president of brand for Ballard Designs. "Our goal is to help demystify decorating for folks."

The podcasts will debut November 9-13 and feature some of the best interior designers in Nashville discussing their latest home interior design ideas and favorite decorating tips and trends. 

 Guest designers include: Laura Thurman, and her global modern aesthetic;
•Stephanie Sabe, admired for her fresh approach to historic design; Julie Couch, celebrated for her clean, family-oriented style; Rachel Halvorson, noted for her collected look & farmhouse decorating; and Ray Booth, architect, interior designer and author of "Evocative Interiors".

Ballard Designs' "How to Decorate" podcast has grown in popularity every year since the first episode aired in 2016. Professional and amateur design lovers have downloaded the podcast more 600,000 times so far this year.

The new Nashville store is Ballard's 15^th location since launching its national retail expansion in 2007. Visitors to the 10,000 square foot store, which opened in October, can get inspiration for their own design projects by seeing how the retailer's popular catalog is brought to life in fully decorated vignettes. Design experts are available in store to offer free advice.

"Ballard already has quite a devoted following in Nashville," Mooney says. "So, it was a no-brainer for us to open a store here. Now everyone in the Nashville area can see our product in person and experience the brand in real life."