Outdura’s Ovation 4 Debut to Include New Long-Lasting Colors and Patterns

November 4, 2020  by Jane Chero in Business Strategy, Designer Weekly, Industry   

“At Outdura, we have developed a plan to address the abnormal year of 2020,” stated Uli Tombuelt, Sattler/Outdura CEO and director of sales casual furniture division. “We have fused our program presentation to address specific needs of our clients. While our first choice is to see everyone at Showtime or visit fabric merchants/manufacturers personally to share our plan, we will also have available a detailed kit of the new fabric line coupled with an array of existing fabrics ready to send out upon request.”

The colors in the new Ovation 4 collection are inspired by an appreciation of nature as seen in the Starry Night, Morning Sky, Garden Spots, Warm Winter and Tawny Sunsets fabric groups. The Night Out group reflects a desire to get back to a “normal life.”

Perfect for use outdoors or indoors, the US-made Outdura solution-dyed acrylic fabrics have color pigments that penetrate through the fiber, not just on the surface. They are not only UV fade resistant after 1500 hours of testing but also stain, water, mold and mildew resistant. Cleaning is a breeze with soap and water or a bleach solution for stubborn stains.

“Throughout the pandemic Outdura has been able to maintain production in our mill and keep our warehouse fully stocked,” Tombuelt continued. “Our goal is to ship orders within 24 hours. Manufacturers and designers can contact customer service for swatch cards and to place orders with a one-yard minimum. Our mission is to be the go-to manufacturer and supplier of superior fabrics for casual furniture, shade and marine applications providing worry-free living spaces.”