Canton Fair Reports 700,000 New Products Launched on Virtual Platform

November 3, 2020  by Laurie Northington in Business Strategy, Industry   

"This year live streaming remains a key approach for showing products and seeking business opportunities,” said Maggie Pu, deputy director general of the Foreign Affairs Office of the Canton Fair. “Exhibitors are smartly using Canton Fair's live stream showrooms to introduce their new products that are designed based on the current economic development with cutting-edge technology.”

A highlight of the fair is the household electrical appliances segment that showcases products from refrigerators to small household electrical appliances. 2,600 electronic and home appliances exhibitors at the 128th Canton Fair are embracing the opportunities of conducting business without time differences, introducing not only new products and factories but also product application scenarios in their live stream rooms.

The changing market environment not only drives the innovation of Canton Fair as a trade platform but also shifts product development trends for the Fair's exhibitors who produce small appliances, kitchen appliances and home products.

Commenting on the 128th Canton Fair, Mike Pook, manager of The Warehouse Group, New Zealand's leading retail group, noted that the digitally enabled Fair allows him to conduct business with China without interruption. He believes that the Canton Fair remains one of the largest and the most successful trade shows in China.