Daily News
From Home Furnishing Business
Ashley HomeStore Teams with Elite Rewards, Raises Money for Hope to Dream Charity
October 29,
2020 by Laurie Northington in Business Strategy, Industry 
Ashley HomeStore has announced a partnership with Elite Rewards, an incentive program company, to raise money for Ashley’s Hope to Dream non-profit organization.
Elite Rewards has committed to a 5% donation from the total Mastercard Reward cards awarded with purchases at participating Hope to Dream Ashley HomeStores in the U.S. and Canada. The program began Oct. 1 and will continue through December.
Participating Ashley HomeStores will offer various promotions through the end of the year not only to reward the customer but to raise funds for children in need. This collaboration between the Ashley HomeStores hopes to raise $100,000, equating to over 500 beds for the Hope to Dream charity. Elite Rewards has also agreed to run the program again in 2021, February 23 through March 31.
Hope to Dream was founded in 2010 on the guiding principle, that every child deserves a good night’s sleep. A portion of the proceeds for every mattress purchased at a participating Ashley HomeStore in the U.S. and Canada helps pay for a bed for an underserved child. Over 560 Ashley HomeStores participate in the program to date and over 100,000 beds have been donated.
“We are very excited to partner with Elite Rewards on this promotion. Our Hope to Dream program is near and dear to our hearts, we are celebrating the non-profit’s 10th anniversary this year, and we cannot wait to see how this generous donation will impact the amount of beds we are able to donate to underserved children,” said Ben Thorud, president, Hope to Dream.
“This pandemic is unprecedented and has affected so many people and businesses. Fortunately for us, however, we've been blessed and humbled as our work with many more retailers has continued and even grown, especially with Ashley HomeStore,” said Grant Riley, vice president, CMC-Meridian/Elite Rewards. “When we learned about Hope to Dream, knowing that every penny goes towards the charity, ensuring a child the value of a good night's sleep and a bed to call their own, it was a no-brainer for us when asked to participate. Our hope is that other businesses will support this life-transforming mission, too.”