Daily News
From Home Furnishing Business
Stressless Unveils 2021 Product Catalog
October 28,
2020 by Laurie Northington in Business Strategy, Industry 
Stressless has announced the launch of the 2021 “It’s Time for Stressless” branded product catalog which is now available in stores and online as an interactive flip book on the company’s website.
“The new 72-page Stressless catalog is a beautiful combination of Stressless furniture and room inspiration combined with technical product features and specs,” says Beverly Kastel, marketing director. “First and foremost, it is an informative and comprehensive consumer take-away piece, but just as important it serves as one of our best product training tools for retail sales associates.”
The catalog guides the reader through the brand’s Norwegian heritage and quality, patented product features that set the furniture apart from competition, the unique story, followed by an overview of all Stressless recliners. Then the reader is taken to the sofa pages and finishes up with cleaning information plus 10 pages of complete product specs to make it easy to find the perfect Stressless for any home. Also included is the brand’s environmental pledge and additional online resources available to the reader.
“In a time where manufacturers are cutting marketing costs and providing only digital product information, we are so pleased to still be able to print hard copies of our catalogs available at our retail partners,” says Kastel. “There is just something special about being able to give a prospective customer a beautiful and informative catalog while they go through the buying process. It’s a real luxury.”