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From Home Furnishing Business
Kathy Ireland Partnership Re-brands Luminance Emerson Ceiling Fans Under Kathy Ireland Home Collection
October 21,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Supermodel-turned-lifestyle designer kathy ireland has partnered with Luminance Brands to lend her talent, brand expertise and loyal customer base to support Luminance’s Emerson ceiling fan collection, which will be entirely re-branded kathy ireland Home by Luminance Brands.
The announcement was made by Mike Giorgi, CEO of the Ohio-based company, which acquired Emerson Air Comfort products last year. In addition to a robust e-commerce presence, specially curated SKUs from kathy ireland Home, kathy ireland Office, kathy ireland Home & Garden, kathy ireland Chef Andre Kitchens and kathy ireland Tommy Meharey MIVI by Luminance Brands will be available in select Luminance showrooms nationwide.
"Luminance Brands has been looking for ways to continue elevating the already established, tremendous quality Emerson fan company, since we acquired it in 2019. A partnership with kathy ireland Worldwide, known for its kathy ireland Home and related kathy ireland Worldwide brands, is the perfect way to do this," says Mr. Giorgi.
Cory Vanderpool, VP of enterprise solutions at Luminance Brands added, "As a woman in business, the opportunity to work with Kathy Ireland and integrate her successful collections into the Luminance Brands product offering is both inspiring and timely."
“We welcome Mike, Cory, and the entire Luminance Brands team to kiWW,” says Ireland, chair, CEO and chief designer of kiWW. “Emerson is an iconic brand with great heritage, appreciated all over the country for its quality products. All of us at kiWW are looking forward to bringing our customers the new curated line of ceiling fans for their home and office.”
The new collection will be available for purchase later this year.