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From Home Furnishing Business
Purple Teams with Sleep Country Canada, 1st Retail Locations Outside US
October 20,
2020 by Laurie Northington in Business Strategy, Industry 
Online mattress producer Purple Innovation, Inc. (NASDAQ: PRPL) has announced an exclusive partnership with Sleep Country Canada Holdings Inc. (TSX: ZZZ) to bring Purple products to all 280 of the leading mattress and bedding retailer's locations across Canada. This is the first time Purple products will be available for purchase in physical retail locations outside of the U.S.
In addition to stocking Purple flagship products—including the Purple Pillow and the Purple Hybrid 2, Premier 3 and Premier 4 mattresses—Sleep Country Canada will launch an exclusive mattress to the Canadian market, the Purple Plus Mattress. The Purple Plus Mattress features the patented Purple Grid paired with a new premium comfort foam that adapts dynamically to the body during sleep.
"As Canada's leading mattress retailer, Sleep Country Canada is the perfect partner to expand our international footprint and help even more people around the globe achieve a better night's sleep," said Joe Megibow, CEO of Purple. "In this moment when people are looking for comfort solutions at home, we're eager to share the magic of the Purple Grid with both current and new customers in Canada."
"We are proud to be the exclusive Canadian retailer to Purple, a leader in sleep innovation that shares our vision of transforming the sleep industry through best-in-class quality sleep products," said Stewart Schaefer, chief business development officer at Sleep Country Canada. "Purple's innovative sleep technology, exceptional digital experience and award-winning creative marketing is a winning combination that we believe will be quickly embraced by our customers. With our expanded online platforms and our 280 locations, Purple is a perfect partner to help strengthen our leading position to serve Canadians any way they prefer to shop, both online and in store."