Daily News
From Home Furnishing Business
ITA’s Showtime Market Goes Where Buyers Are with Dual-city Outreach
October 14,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Advancing the textile industries through the promotion of education, networking and collaboration year-round, the International Textile Alliance is launching a major, dual-city initative to connect wholesale fabric, leather, and trim suppliers with buyers during its bi-annual Showtime Textiles show in November.
Traditionally held in High Point, NC, ITA’s November Showtime edition will be expanded to reach buyers closer to home, to be held in-person in Mahwah, NJ, in addition to the traditional venue of High Point, NC.
The dates are Nov. 15-18, in High Point, N.C., and Nov. 16-17, in Mahwah, N.J.
The venue in New Jersey will be the Marriott Courtyard, off Route 287. Industry-leading Mills and Convertors will be seen by appointment for showings of new collections of textiles, leather and trim for the home furnishings sector – residential, hospitality and contract markets.
ITA has partnered with the Courtyard to provide safe, personal, and private environments in which to show fabric lines to buyers unable to travel to North Carolina for the main show. ITA will support this expanded venue as a one-time supplement to its ongoing N.C. shows and look to make even broader connections virtually.
Buyers planning to attend Showtime in High Point can pre-register here to prevent lines at check-in. Buyers interested in attending the Showtime North event can visit the website for additional information and registration. Companies interested in exhibiting at either or both locations can contact Carrie Dillon at carrie@internationaltextilealliance.org.