Bassett Elects Emma Battle to Board of Directors

October 14, 2020  by Laurie Northington in Business Strategy, Industry   

“We welcome Emma Battle to the Bassett board of directors,” said Rob Spilman, chairman and CEO. “She is a successful businessperson with an extensive background in digital strategy, e-commerce marketing, and client success management. She also has been an avid leader and supporter of education in North Carolina for many years. We look forward to enjoying the benefits of her talent, wisdom and expertise.”

After receiving her B.A. degree in Economics and Spanish from Duke University in 1983, Battle worked at Pepsico in production supervisory roles before obtaining her MBA from Harvard School of Business in 1990. Battle has over 30 years of business experience in strategy, operations and marketing. She has spent the past 20 years as an innovative leader in e-commerce, digital, B2C and B2B marketing, along with client success operations.

Battle is currently the president and CEO of MarketVigor, a business services company she founded in 2003, and is the president and CEO of Higher Ed Works, a nonpartisan public charity supporting higher public education in North Carolina. She has previously served as president and chief operating officer at Crisp Digital Agency, vice president of client success at Windsor Circle, an e-commerce marketing company, vice president of marketing and merchandising at Art.com, and, vice president of marketing, vice president of strategic planning, director of marketing and director of operations & sourcing, at HanesBrands, Inc.