From Home Furnishing Business
Norwalk Furniture Identifies Four Fall Textile Trends, Looks on the Bright Side
2020 by Jane Chero in Business Strategy, Industry
Ohio-based Norwalk Furniture has identified four emerging textile trends for Fall 2020, looking to brighten up its fabric offering in response to the uncertainty that 2020 has brought to many consumers. From lively hot pinks and cerulean blues to bright mustards and crimson tones, the new colorways were curated to interject an upbeat and comforting vibe into its new textile offering and High Point showroom.
“We can all likely agree that 2020 hasn’t been the year many of us anticipated, and while it can be easy to focus on the negativity, we believe in moving forward, positively,” said Caroline Hipple, president of Norwalk Furniture. “Over the last six months, we have focused on creating a positive structure for our team during this continuing uncertainty, finding the good in each day and moving forward with empathy, peace, love and unity – four words that you will find prominently displayed in our showroom on a statement wall featuring artwork by designer and artist, Jackie Von Tobel.
Instead of focusing on the negative, Hipple says they have chosen four textile themes that represent positivity. “It is our hope that they help to bring some happiness and sunshine into this unprecedented year,” she said.
The four trends, including “Cabana,” “Amber,” “Green Envy” and “Purely Protected”, will be added to the company’s product line with 85 new fabric and leather choices in a variety of coordinating colors, patterns and textures.
The new Purely Protected program offers an assortment of highly-durable leathers designed to withstand the wear and tear of daily use, particularly of importance today, as many consumers are spending more time in their homes.
Cabana – Recognized throughout the home furnishings industry for its energetic and lively fabric collection, Norwalk Furniture’s Cabana collection includes a variety of festive fabrics with a cheerful assortment of upbeat color combinations. Mint greens, hot pinks, cerulean blues and ruby reds combine to create an animated mix with a variety of cheerful floral patterns and multiple textures. This bright collection will be highlighted in the company’s High Point showroom on its popular Tamara and Fulton vignettes.
Amber – Joining Norwalk’s Amber color trend from earlier this summer, the company is adding new complementary fabrics to further enhance the trend and add to its decorating scope. As the cinnamon, nutmeg and turmeric spice tones continue to dominate, they will see a refreshing twist this Market with a new collection of fabrics that emphasize brighter mustard, crimson, milk chocolate and deep teal tones. Adding to the color additions, new fabrics will include additional base cloths and rich accent fabrics.
Green Envy – Echoing nature-inspired hues, Green Envy pulls in deeper shades of emerald, shamrock and pickle for the framework of this trend. Darker green tones are paired with mustard and dandelion tones, while lighter shades like pickle softly interplay with light violets including periwinkle and lavender – soothing tones that offer a sense of calm and comfort in uncertain times.
Purely Protected – Inspired by everyday life, the Purely Protected collection includes an assortment of 22 new highly-durable leathers that were developed to reduce scratching, fading, staining and color variations, while maintaining the look and feel of aniline, wax or oil leathers.
Norwalk Furniture offers competitive quick delivery consistently shipped within 35 days.