Daily News
From Home Furnishing Business
Shayla Copas Launches Boutique Marketing/PR Firm
October 7,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Award-winning interior designer and author of Four Season of Entertaining, Shayla Copas has announced the launch of an additional brand to her growing line up. The Hive Marketing and Public Relations is a boutique marketing and public relations firm specializing in the branding and promotion of companies and individuals in the creative industries and non-profit sectors.
Copas founded The Hive after years of searching to find the right representation. “I was looking for a boutique firm that understood the intricacies of marketing in creative industries. There are so many talented firms, but I knew there was also a space to create a more niche marketing agency,” explains Copas. “I have spent years overseeing the branding, marketing and public relations for a large commercial construction firm with an annual sales volume of over $300 million and wanted to bring what I had learned to help others build their brands.”
The Hive will focus mainly on marketing and public relations for influencers, construction firms, architects, artists, non-profit organizations and interior designers. In addition to offering traditional marketing and public relation services, The Hive focuses on offering clients a strategic approach to brand development, specifically through brand imagery and content development.
Malina Tabor, a recent addition to the team, will be leading the marketing and public relations efforts at The Hive after years of corporate marketing experience and editorial work. “The Hive is such a unique concept because while we can provide any marketing or public relations services, we have a specific talent for creating strong brands through developing their image and building awareness,” said Tabor.
The Hive also has a division focused on nonprofit organizations and fundraising. Copas has years of experience planning large events specifically for non-profit organizations. “I have always been involved with philanthropy and fundraising for non-profit organizations, so it was a natural fit to use my decades of experience to create a segment in the company to serve that market,” explains Copas.