Purple Teams with Precious Dreams Foundation to Support Foster Children

October 5, 2020  by Laurie Northington in Business Strategy, Industry   

The partnership kicks off with the 9^th Annual Pajama Ball, Precious Dreams Foundation's annual fundraising gala which will be hosted virtually on October 6, 2020. In the coming months, Purple and Precious Dreams Foundation will collaborate on a number of initiatives including providing comfort drops to kids in need, hosting in-store and online donation campaigns and creating educational resources for vulnerable children. 

"Precious Dreams Foundation's mission is to support the wellbeing of children in foster care and homeless shelters by enabling a better bedtime routine for these underserved kids. This directly aligns with Purple's mission to improve lives through meaningful comfort solutions, primarily focused on a better night's sleep," said Joe Megibow, CEO of Purple. "Through this partnership we hope to not only raise awareness about the importance of sleep in a child's development and wellbeing, but also contribute to making a real difference in these deserving children's lives."

"We're thrilled to have a values aligned partner that is equally committed to helping children find comfort and focus on their dreams," said Nicole Russell, co-founder and executive director of Precious Dreams Foundation. "Some of my best ideas and happy thoughts come to me at night in bed and we believe all children deserve the space, comfort and support to explore those types of thoughts as well."

By providing donations of sleep comfort products and resources to children in shelters and foster care, Purple and Precious Dreams Foundation hope to help kids achieve a better night's sleep. With sleep being crucial for children's brain development and physical and mental health, it's never been more important to help children find bedtime comfort that will improve their overall wellbeing.