Craftmaster to Debut New Paula Deen Collection at HP Market

October 2, 2020  by Laurie Northington in Business Strategy, Industry   

This collection consists of 25 different pieces, with a choice of 6 arm options, 4 back options, 5 base options and 17 different leg finish choices. It is one the most extensive design your own collections within the Craftmaster line. All pieces feature superior blend down seating and toss pillows, back cushions with down proof ticking, hardwood frames, cushion tie downs and a selection of over 800 fabrics including 150 Paula Deen, pre-correlated, designer swatches.

“We are very excited to be introducing this new collection within the Paula Deen line of products this season,” said Roy Calcagne, president and CEO. “We are now entering our 11^th year with Paula’s upholstery collection which has been one of the most successful branded product lines within the furniture industry.”

“We are offering several sofa sizes including a shallow depth option, multiple sectional pieces including chaises and cuddlers to create any living room configuration imaginable. The styling direction and fabrications epitomize Paula’s down home, casual lifestyle that she has become known for. We have utilized many different textures and designs on the body fabrics along with very colorful and distinctive patterns on the pillows and accent pieces,” added Calcagne.

This new collection will be displayed in the Craftmaster showroom at 2622 Uwharrie Rd., in High Point during the upcoming October Furniture market or by contacting your local Craftmaster Sales Representative.