High Point Market, ASID to Rebrand Educational Series

September 30, 2020  by Jane Chero in Business Strategy, Designer Weekly, Industry   

ASID will present three CEU-approved seminars via GoToWebinar as part of High Point’s virtual programming. These sessions are free and open to all interior designers, retailers, and other industry members. Following their live airings, recordings of the events will be available as on-demand CEUs on ASID Academy, the Society’s online learning platform offering easily accessible professional development.  

On tap for the series are three thought-provoking seminars to help attendees navigate the changing interior design business landscape. Attendees will learn from industry leaders as they share their knowledge building a profitable business, navigating difficult client conversations, and securing new clients. 

“At ASID, we believe that in order to create meaningful change in the built environment, designers must acquire relevant and timely business knowledge to sustain growing and resilient firms,” explains Gary Wheeler, Interim CEO, ASID. “We selected the topics for ASID Learn x Design to assist the design community in gaining that imperative business acumen while positively impacting the lives of their clients.” 

Topics and speakers for the Fall 2020 ASID Learn x Design program include: 

Thursday, Oct. 15

12 p.m. – 1 p.m. ET

In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business 

Speakers – LuAnn Nigara, Kerrie Kelly, FASID, NKBA, CAPS

Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn will explore the lessons learned along the way, including; how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. 1 IDCEC-approved CEU. Learn x Design program presented by ASID.

Saturday, Oct. 17

12 p.m. – 1 p.m. ET

Can We Talk? Navigating Difficult Client Conversations

Speakers – Phyllis Harbinger (moderator), Cheryl Luckett, John McClain, Beth Diana Smith 

In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, panelists Cheryl Luckett, John McClain, associate ASID, and Beth Diana Smith, associate ASID, will share their insights and tips for navigating tough conversations with clients. 1 IDCEC-approved CEU. Learn x Design program presented by ASID.

Tuesday, Oct. 20

12 p.m. – 1 p.m. ET

Woo to Close

Speaker – Sandra Funk

Sandra Funk shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game. 1 IDCEC-approved CEU. Learn x Design program presented by ASID.

Additional details about the ASID Learn x Design series, as well as registration links, can be found at www.highpointmarket.org/events/asid-learn-design.