Daily News
From Home Furnishing Business
Virtual Market Center Launches 3D Showroom Platform Geared to Furniture Industry
September 30,
2020 by Laurie Northington in Business Strategy, Industry 
New technology company Virtual Market Center has announced the launch of its VMC virtual marketplace for the home furnishings industry, combining digital showroom tours with powerful sales tools.
VMC is a digital platform that offers manufacturer brands and their customers 24-hour access to immersive 3D showroom tours with advanced features to enhance the showroom experience for buyers and connect them with sales representatives in real time for increased engagement and sales.
“VMC is designed to give brands access and use of their showroom year-round and maximize their ROI in this new market reality,” said Jack Kashani, founder and managing director. “It’s also designed to give retailers and designers a convenient and engaging way to shop for new products and get content to help them sell to their customers.”
For exhibiting brands, VMC can produce turnkey high-definition 3D virtual tours or use an existing tour, then add features to enhance the showroom experience and exhibitor business center. The VMC platform provides brands with powerful capabilities such as controlling showroom access, customizing virtual tours, managing product lists and SKUs, and collecting analytics on showroom visits and product engagement to better inform their sales and marketing decisions.
Company officials said VMC goes well beyond the virtual tours or online catalogs that are currently on the market because the platform offers a suite of customizable tools and features. Showroom visitors can access virtual tours from anywhere and be immediately matched with the appropriate sales rep, engage via live chat or video conference, curate products and generate purchase orders. Retail buyers and designers can join VMC at no cost and request access to showrooms.
“When we began developing the VMC platform a year ago with the idea of helping manufacturers maximize their physical showrooms and reach more customers, we had no idea that we’d be launching at a time that this powerful platform and sales tool would be an absolute necessity. The market and showroom visit experience are possible from the comfort and safety of an individual’s office or home,” said Kashani.
The VMC platform is designed to serve these industries: residential and commercial furnishings, home décor, lighting, kitchen and bath, and building finishes. Manufacturers and buyers can learn more at VirtualMarketCenter.com and the FAQ section.