From Home Furnishing Business
IMC Releases Video Series on Trends from Summer Markets
The International Market Center (IMC) has announced a new eight-episode video series that summarizes style, product and consumer trends revealed at and driven by the summer 2020 gift, home décor and furniture markets. Powered by Springboard Futures, the free series presents actionable trend reports on 11 key categories from the recent Atlanta Market and Las Vegas Markets.
“Identifying new trends is a key element of the market experience,” explains Dorothy Belshaw, chief customer and marketing officer, IMC. “Through our partnership with Springboard Futures we are able to make the directional trends of market accessible both for buyers who joined us in person and those who were not able to attend a market this summer.”
Four videos covering decorative accents, gifts, holiday/seasonal and tabletop and entertaining trends from Atlanta Market will be released beginning on September 16 on https://www.americasmart.com/atlantaremote. An additional four videos covering furniture and accent furnishings, gifts and decorative accessories, floor coverings and wall décor and lighting from Las Vegas Market will be released starting on September 30 on https://www.lasvegasmarket.com/about/webinars.
“We’re presenting a ‘binge-able’ series that hits on essential perspectives and trends in key categories: overall style direction, hot products and the impact of consumer preferences,” explains Tom Mirabile, principal and founder of Springboard Futures. “Our goal is to give viewers an overview of both market and consumer trends, so they can be prepared to best serve their customers and clients.”
The videos will feature industry experts including Michelle Lamb of The Trend Curve and Bridgetower Media editors-in-chief Allison Zisko and Lenise Willis gathering to discuss and summarize the trends. They are a continuation of IMC’s enhanced digital offerings during the COVID-19 crisis which include virtual programming, online resource libraries, interactive content, ecommerce-integrated product discovery tools and more.