Daily News
From Home Furnishing Business
Corsicana Mattress Announces Partnership with O’Rourke Sales Company
September 11,
2020 by Laurie Northington in Business Strategy, Industry 
Leading mattress manufacturer Corsicana Mattress Company has expanded its rental footprint through a new partnership with O’Rourke Sales Company – this is the first time the company has worked with the national sales group – to provide a boxed bed program for TRIB Group, a rent-to-own buying group.
The joint venture will provide competitively priced, high-quality boxed beds from Corsicana’s line for more than 3,600 store locations within the TRIB organization.
Under the agreement, O’Rourke is offering promotional to mid-priced products from Corsicana’s Sleep Inc., American Bedding, Renue, and NightsBridge brands. All products will be available both in store and through rent-to-own (RTO) store websites.
“We are delighted to begin this joint venture with O’Rourke Sales Company. Our shared dedication to providing high-quality products and service is the foundation of our partnership,” said Mike Thompson, chief executive officer of Corsicana Mattress. “We have invested heavily in innovation, technology and product design to deliver a quality sleep experience without the high price tag, and this new venture will help us to reach a different consumer segment and ensure everyone has access to a great night’s sleep.”
O’Rourke Sales is a leading distributor of appliances, consumer electronics, outdoor living, computers and professional audio/video equipment. With more than five decades of experience in the industry, O’Rourke has coast-to-coast distribution and works with rent-to-own retailers, military exchanges, as well as independent and national retailers throughout the U.S.
“We are excited to work with Corsicana. It is a company that takes the same pride as we do in the quality of the products they offer and the service they provide,” said Jake O’Rourke, vice president of O’Rourke Sales Company “I believe that this partnership will be a great opportunity for us to be able to provide high quality bed-in-a-box products at affordable pricing to our dealers. We are excited to be able to provide everything a home needs to our rental customers: appliances, electronics, computers, and now mattresses.”