ESP Teams with Salsify to Help Home Furnishings Brands Win the Digital Shelf

September 10, 2020  by Laurie Northington in Business Strategy, Industry   

Salsify’s PXM platform combines all of the elements that brands need to succeed on the digital shelf including PIM, DAM, digital catalogs, syndication, GDSN, digital shelf analytics, enhanced content, and third-party marketplaces.

A key tool used by many of the early ecommerce leaders among home furnishings suppliers to scale their business, Salsify was recently named a Cool Vendor in Gartner’s June 2020 report “Cool Vendors in Digital Commerce.”

From retailer sites to marketplaces to distributors, Salsify helps brands easily get their product content live everywhere they need to be, including retailers such as Wayfair, Amazon, Walmart, Home Depot, and Lowe’s. Salsify helps increase the speed and accuracy with which product information is assembled and maintained and the velocity with which it is distributed to those sites. The result is a superior product experience for that brand’s dealers and their customers.

“We are pleased to be named a Salsify business partner focused on home furnishings vendors,” said Will Carpenter, a founding partner at ESP. “We believe that as retail continues to move digital it’s more important than ever for vendors to focus their marketing and dealer support in meeting the consumers where they start their shopping experience – online. Salsify is a powerful tool that empowers our brands to put their best foot forward at the beginning of that shopping experience on leading ECommerce retailers’ websites. We believe this partnership highlights our capability to assist and manage the implementation of the Salsify platform. We believe Salsify will give our clients a competitive advantage over homegrown less customizable PIM solutions.”