Daily News
From Home Furnishing Business
Hooker Furniture Taps TV Personality, Designer Breegan Jane as Digital Brand Ambassador
September 9,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Designer, manufacturer and importer of case goods, leather furniture and fabric-upholstered furniture Hooker Furniture has announced its partnership with television personality Breegan Jane, a noted interior designer and lifestyle expert, as its first digital brand ambassador in a move to further engage with consumers and the interior designer community. Launching this fall, the new partnership is aimed at strengthening the brand’s presence on social media and connecting with a broader audience.
Los Angeles native, Breegan Jane, is best known for her appearances on HGTV’s Extreme Makeover: Home Edition. She is a mother and entrepreneur with an innate passion for inspiring, empowering, and advocating on behalf of women across the globe. Having gained her design skills initially as a creative director for a luxury yacht manufacturer, Jane now devotes her time to design projects from designing celebrity and commercial properties to lavish restaurants and large-scale remodels.
“We knew immediately upon being introduced to Breegan that she would be the perfect fit as our first digital brand ambassador,” said Johne Albanese, vice president of corporate marketing for Hooker Furniture. “Her talent within the design space speaks for itself, but it was her authenticity and her ability to genuinely connect with her followers that truly made her stand out.”
As part of the partnership, Jane will work closely with the Hooker Furniture team to select products and create engaging content that will appeal to and inspire her audience. The collaboration will allow for the brand to engage with a new demographic of millennial consumers looking to purchase affordable luxury goods.
Jane is the quintessential brand ambassador and career mom who manages to balance busy work life with her highest priority and greatest love: her two young sons. As a single mother, she understands the importance of empowering diverse motherhood communities through her philanthropic work with World Vision, where she dedicates time and resources to help women and children in Africa.
“I am very excited to begin my partnership with Hooker Furniture and to be able to share my experience with my followers through social media and my blog,” said Jane. “From the beautiful products to the variety of styles, Hooker Furniture gives anyone the opportunity to design the home of their dreams. I believe my followers will appreciate how the brand exudes luxury, but offers options that they can afford to invest in.”
Set to launch in September and span across six-months, the campaign will highlight the brand’s wide-ranging product assortment, from case goods to luxury upholstery. The original content, created by Jane, will appear on her Instagram and Facebook feeds as well as her blog where she will feature Hooker Furniture products to create inspirational designs.
“We are very excited to launch our partnership with Breegan. Her influence on social media brings a fresh point of view to our brand that is very attractive to the next wave of Millennials who want to furnish their homes with affordable luxury products,” said Albanese.
To follow the campaign on social media, follow Breegan Jane on Instagram (@breeganjane), Facebook (@BreeganJaneBlog) and her blog breeganjane.com. The campaign will also be shared across all Hooker Furniture platforms including, Instagram (@hookerfurniture), Facebook (@HookerFurniture) and Twitter (@HFCollections).