New Retailer Loves Furniture & Mattress Opens 7 Locations in Southeast Michigan

September 4, 2020  by Laurie Northington in Business Strategy, Industry   

The metro Detroit stores include locations in Ann Arbor, Battle Creek, Canton, Portage, Shelby Township, Howell and Port Huron. Each location will feature an array of home furnishings, including mattresses, sofas, loveseats, dining furniture and more.

“We created Loves because we think everyone deserves to love where they live,” said Matt Damiani, CEO. “We saw a better way to build a furniture buying experience – one that is personalized and designed to encourage exploration, imagination and discovery of the perfect pieces to help create memories at home that last.”

The stores will carry a selection of well-known brands, including Tempurpedic, Beautyrest, Serta, Stearns & Foster, Lane, Bassett, Flexsteel, Jonathan Lewis and Bernhardt, as well as exclusive brands only available at Loves. 

The Loves experience is rooted in clear and simple pricing so customers can easily shop in alignment with their budget, style and fashion for every price point, and features a seamless process to shop online, in-store or both. 

Customers will have the option to choose how they want to shop – either independently, or with the assistance of Loves Home and Sleep Specialists who have exceptional expertise and training to provide support in-person or online. By-appointment shopping offers personalized service without pressure.

The Loves Treasures area inside each store will feature affordable accessories. From wall décor to decorative accessories, this space will rotate seasonally so customers can discover treasures that perfectly complement their homes. 

The company also announced a community alliance with Gleaners Community Food Bank of Southeastern Michigan, an organization working tirelessly to provide food for families and individuals in need. Since March, Gleaners has nearly doubled its monthly food distribution and greatly expanded its services to meet people where they are – from Detroit to Howell. Loves will donate $10,000 to Gleaners and a portion of sales from the grand opening weekend of their Canton location, Sept. 3 - 7.

“We’re so thankful for the support of our friends at Loves, especially during this time of staggering need amid the pandemic,” said Stacy Averill, vice president of community giving, Gleaners. “Loves’ support will help us make significant strides in our mission to create a healthy, hunger-free community. We look forward to our continued collaboration.”

Loves will hire nearly 1,000 associates to support 27 locations across Michigan, Ohio and Pennsylvania.