Daily News
From Home Furnishing Business
Spring Air Launches 4-Model Boxed-Bed Program
September 4,
2020 by Laurie Northington in Business Strategy, Industry 
As consumers continue to turn to the internet to shop during the COVID-19 pandemic, bedding major Spring Air International is offering a four-model boxed-bed collection to give retailers a branded offering to compete in the growing direct-to-consumer segment.
The mattresses are competitively priced to retail from $299 to $599 and offer a safe shopping solution for consumers.
Three of the roll-pack mattresses are all foam construction, and the top model is a hybrid construction that features memory foam, pocketed coils and a combination of gel-infused memory foam, bamboo, charcoal ventilated foam and other support foams.
“As sleep retailers reopen from the shutdowns, they are looking for merchandising solutions that allow them to capture those consumers that are not yet ready to walk into a store because of health concerns,” said Nick Bates, president of Spring Air International. “Our full line of boxed beds provides them with a complete line of beds that they can sell as a cash-and-carry product in the store or easily sell online for seamless, contactless delivery to the consumer’s home. The growth is e-commerce continues to climb, and retailers are looking for products to meet that demand.”
Spring Air’s opening priced bed in the collection is an eight-inch foam mattress featuring a combination of two inches of cool-gel, bamboo-infused memory foam and six inches of green tea-enhanced memory foam. The $399, 10-inch model is designed with three inches of cool-gel, bamboo-infused memory foam and seven-inch green tea support foam. The 12-inch, $599 bed adds a two-inch layer of latex-like memory foam to the other foams.