Standard Furniture to Showcase Expanded Product Lines at High Point Premarket

August 31, 2020  by Laurie Northington in Business Strategy, Industry   

In addition to a broad line of home office furnishings, the company will feature a new collection of higher-end pieces, each designed to be used in a variety of ways to create the ultimate in design versatility.

“We’ve thoughtfully expanded our product offerings to meet the needs of both retailers and consumers,” said Jay Peters, vice president of merchandising at Standard Furniture. “As consumers are creating spaces that range from work at home to home entertainment, we’ve created product lines that address those desires while also optimizing distribution, shorter lead times and expanding margin opportunities for retailers.”

While Standard has offered desks as parts of various collections in the past, they will preview their newest category at Premarket with a broad range of desks and shelving options to suit the needs of every member of the household.

“Families are multitasking in every room of the house – from office and school work to spaces for entertainment and relaxation,” said Peters. “And with that, the demand for designated home office pieces has grown exponentially so that people can have a comfortable, productive designated work space.”

“We’re offering pieces to suit every work style and space, whether your preference runs from standup to executive and for every space from a corner niche to full-sized corner office,” added Tim Oakhill, chief marketing officer at Standard Furniture.

Standard will debut a collection of multipurpose pieces that includes products at higher price points to offer retailers increased margin opportunities. These pieces provide design versatility for any space and style, and may be used in a variety of ways throughout the home.

The Fayetteville console with its herringbone detail and oversized pulls can be used as a dining room sideboard or an entertainment console. And the Sanger console, available in three sizes, 52”, 64” and 70”, offers multipurpose open shelving and cabinet space that solves entryway clutter issues and can also be used to bring style and function to an entertainment space.

During Premarket, Standard’s showroom at IHFC C-700 will be open by appointment only, offering retailers a look at key new product introductions. To schedule a Premarket appointment, Standard retail partners may contact their individual sales representative.