Daily News
From Home Furnishing Business
Corsicana Unveils Adjustable Bed Base
August 31,
2020 by Laurie Northington in Business Strategy, Industry 
Mattress manufacturer Corsicana has announced its new power motion adjustable bed base to coordinate with its five brands, allowing retailers to receive a full complement of sleep products – mattresses, a power adjustable bed base and mattress toppers – on one delivery truck, which will help streamline vendor lists, maintain a consistent supply chain of domestic assembled goods and improve warehouse efficiencies.
As retailers look to reopen from the COVID-19 state shutdowns, many are re-evaluating vendor lists and looked for opportunities to simplify them. With its expanded product lineup that now includes a power adjustable bed base, Corsicana retail partners can receive one synced delivery with a complete selection of sleep products.
“We see great opportunity in this growing category of adjustable bed bases, and our retail network has sought out Corsicana as trusted partner to help eliminate their pinch points,” said Eric Jent, executive vice president of sales of Corsicana Mattress. “With the addition of a power motion base, we are pleased to give retailers a consolidated ordering and delivery process – one truck, one fully equipped sleep center.
The Optimax Motion Base is priced to retail as low as $799 and includes features usually only available in higher-priced models starting at $1,500. The Optimax base features zero-gravity, fully adjustable head and foot positions, dual motors with ultra-quiet motor operation, single-button, return-to-flat position, USB ports on each side of the base, Bluetooth capability, backlit wireless remote and upholstery grade covers.
The base includes adjustable leg heights and a zero clearance feature where the base can be used on today’s popular platform beds while offering full functionality. The base is foldable making it UPS shippable and compatible with all Corsicana sleep brand – American Bedding, Early Bird, NightsBridge, Renue and Sleep Inc.