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From Home Furnishing Business

Mlily Expands Pillow Selection

Mattress producer Mlily USA has expanded its pillow lineup with two collections designed to meet the growing demand from retailers for high-margin sleep products that deliver add-on sales. The new pillows will be showcased at this week’s summer Las Vegas Market.

The new pillows, crafted with Mlily’s proprietary foams, are available in three height profiles, and give the company a full array of a dozen pillows designed to meet a variety of comfort and sleep preferences and offer breathability and cooling properties for a cooler night’s sleep.

“Sleep accessories, and especially pillow, continue to be a high-profit center for retailers, and we are committed to offering a range of options that address consumer wants and needs,” said Stephen Chen, president. “Our family of pillows made from our proprietary foams and unique designs provide our partners with the ability to address a number of comfort issues for their customers, including sleeping hot, allergies, stress and anxiety and proper support.”

One pillow collection is designed with a layer of  Smart Foam, which delivers the benefits and feel of latex, as well as breathability for air flow. Covered in a 100 percent, certified-organic cotton, removable and washable cover, the pillow is available in three heights to accommodate side, back and stomach sleepers and is priced to retail at $99.

Mlily’s other pillow introduction, priced to retail at $129, features a soothing gel layer to help with temperature regulation by dispersing heat through pinhole air vents. The gel side rests atop an anatomical foam that allows for a free flow of air. Pillows in this collection are covered in the same certified-organic cotton cover that can be removed and washed.

The company’s complete product line, including its expanded pillow selection, will be on display in the company’s Las Vegas showroom located at B-912 during market, August 30 through September 3.

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