kathy Ireland Worldwide Announces New Partnership with Hero Bed

August 27, 2020  by Laurie Northington in Business Strategy, Industry   

"We are so excited to partner with kathy ireland Worldwide,” said Pablo Frixione, founder and CEO of Hero Bed. “I've long admired Kathy and her superbly talented team at kathy ireland Worldwide, and when we created the Hero Bed mattress, I felt it would be a perfect fit because of our teams shared belief in giving back to the less fortunate. We are grateful for the opportunity to partner in providing blissful sleep through high quality products while doing good with a portion of every sale going to nonprofit organizations serving veterans, children, and those struggling with cancer."

"We are pleased to welcome Pablo and the Herobed.com team to kiWW," says Kathy Ireland, chair, CEO and chief designer of kiWW. "The Hero Bed mattress is a mattress like no other. With Hero you're getting the best hybrid mattress with the latest sleep technology. Its luxury hybrid technology provides the perfect balance of support and sleep comfort. Just as importantly, Pablo and the entire team are indeed Heros! Why? Because Pablo and the entire team are dedicated to helping people in need. Every purchased mattress helps serve children, the homeless, veterans, and cancer research. We are truly looking forward to working with Pablo and his team and to bringing our customers the best technology in sleep mattresses."

"Hero Bed is the newest member of an extraordinary network of emerging entrepreneurs who offer extraordinary product. This network began during COVID-19 to bring opportunities during this pandemic which offer business leaders access to the marketing and licensing services of our specific business network designed for their needs," said Stephen Roseberry, president and chief marketing officer, and Jon Carrasco, global creative director and EVP of kiWW.