From Home Furnishing Business
Classic Brand Pulls out of Las Vegas Market, Plans to Launch New Line at High Point
2020 by Laurie Northington in Business Strategy, High Point, Industry, Las Vegas, Market
Bedding manufacturer Classic Brands has announced it is not attending this month’s Summer Las Vegas Market to prioritize the health and safety of its customers, employees, and partners.
While Classic was planning to showcase its new product line at the show, the company decided to reserve the introduction for the High Point Market, scheduled to take place October 17-21 in High Point, N.C., in the hopes of ensuring a safer tradeshow experience against the backdrop of COVID-19.
“Success in the 2020 retail marketplace will depend on the application of innovative solutions to create evolved and safer shopping experiences amidst a still-evolving pandemic. Classic has proven our ability to fill this role time and again with the introduction of our turnkey solution for retailers earlier this year, and we look forward to launching another exceptional product experience in High Point this fall, once we feel that it’s safer to do so. We know that many of our customers are still experiencing concern over their health and safety, and we’ve been working tirelessly to expand access to our growing selection of affordable, superior-quality products in a manner that saves them time, money, and most importantly, stress,” said Scott Burger, CEO of Classic Brands.
Mark Owen, executive vice president of sales and business development at Classic, added, “At this year’s High Point Market, retailers can expect to see first-in-class product offerings alongside full-service e-commerce and marketing support that will ensure the success of our products, and in turn the success of their businesses – at a time when retailers need the support most.”
Classic plans to launch its latest line of full-service sleep products alongside its broad assortment of specialty mattresses, adjustable bed bases, advanced sleep accessories, and new furniture collections.