Bed Bath & Beyond Launches College From Home

August 14, 2020  by Laurie Northington in Business Strategy, Industry   

As the destination for college, Bed Bath & Beyond will provide tips for creating remote learning spaces with the new College from Home website section. In partnership with sister brand Decorist, an online interior design service, the College from Home section will offer free design tips, curated assortments and inspiration for students to create functional learning spaces at home. Whether students are studying on campus, living in an apartment or studying at home, the company offers value-driven products, solutions and a College Savings Pass.

"As the college destination for countless students across the country, whether studying at home or on campus, we know this fall won't bring the typical college experience every student looks forward to," says Joe Hartsig, EVP and chief merchandising officer of Bed Bath & Beyond. "College from Home brings the dorm experience to life for students by showcasing essential product solutions, paired with design inspiration to turn their childhood bedrooms and work spaces into functional spaces for remote learning."

The design team at Decorist created three room examples to help inspire for students to create authentic spaces including:

• Chill Camp Vibes: a natural and rustic vibe, with muted colors and outdoorsy elements for a camping-out feel 
• Low-Key Bohemian: bright and cozy, with vintage-inspired pieces and cool modern touches 
• Modern Glam: pink and gold with plenty of plush, fluffy accents that come together for a mature, chic look

"College students are adjusting to a new learning environment this year. In July, we saw searches on our site up more than 200% for desks and office chairs compared to the same period last year. They need design guidance and inspiration to create a conducive space —whether they're living at home or on campus. With that in mind, and along with insights from current students, we designed these spaces to set students up for academic success, as well as to be cozy, comfortable, and personal," said Cindy Davis, EVP and chief brand officer of Bed Bath & Beyond and president of Decorist. 

"In our survey of college students, about seven in ten students say decorating their dorm is important to them, and their dorm decor is an expression of self,” added Davis. “Students shared they seek to create a space to feel 'at home' which is our core brand purpose and what we want to help them achieve with these inspirational designs."