Daily News
From Home Furnishing Business
Nourison Hosts Virtual Market in Addition to Showing at Atlanta and Vegas Summer Markets
August 12,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Rug and home accents manufacturer Nourison will host a virtual summer market on August 18, 2020 at 1:00 p.m. EST. The virtual market is intended to help connect Nourison dealers and interior designers who are unable to attend Atlanta or Las Vegas Market. Nourison will be showing at this summer’s Atlanta and Las Vegas Markets.
The hour-long Zoom session will start with a short business discussion, followed by a designer chat with David Santiago of Casi Santi Interior Design. Nourison will then preview new introductions for area rugs, carpets and home accents. Nourison will support the virtual market with digital communications via e-blasts, landing pages, online catalogs, imagery and videos. The live session will be recorded and made available on www.nourison.com/summermarket2020 to anyone not able to attend the live session.
“Hosting a virtual market allows us to safely connect with customers that we can’t see in-person and also allows us to connect with customers that normally do not attend markets” said Andrew Peykar, president at Nourison. “After receiving so much positive feedback from our Spring Virtual Market, we knew this was a format that we needed to continue hosting.”
Designers and dealers attending the virtual market will be able to take advantage of special promotions and place discounted orders at www.nourison.com.
During these summer markets, Nourison will be introducing over 100 new products, including the hand-knotted, Tibetan-inspired Plateau area rug collection, with textured stripes in an earth tone palette.
New designs will be added to Prismatic, Starry Nights and kathy Ireland Home Malta area rug collections. Prismatic styles will feature abstract painterly designs in multicolor and seafoam/silver colors. Starry Nights, with Nouri-Guard fiber protectant, will include intricate floral patterns enhanced with a vintage fade technique, in blush, blue and grey tones. The kathy Ireland Home Malta Collection will introduce new designs with classic Persian motifs and vintage style in blue, grey, beige and ivory.
Mina Victory Home Accents will be launching a fresh, chic whimsical Sofia Collection for relaxed, comfortable style, as well as the Plush Collection for kids. New decorative throw pillows will center on soft blush, bright yellow and deep navy colorways.
Trade customers can register for Nourison’s Summer Virtual Market at www.nourison.com/summermarket2020
The Nourison showrooms during Atlanta and Las Vegas Market will be open for the duration of the markets, with limited staff present. Attendees are encouraged to make an appointment in advance.