Daily News
From Home Furnishing Business
Magniflex Launches Gino Collection, Targets Millennials
August 12,
2020 by Laurie Northington in Business Strategy, Industry 
Italian mattress manufacturer Magniflex has announced the launch of its new brand targeting younger, price-conscious consumers at the upcoming Summer Las Vegas Market. Gino, the one-model vacuum-packed mattress collection, will feature its own branding and coordinating website strategically designed to capture sales from millennial consumers, a target growth area for the company.
“Gino is a completely new brand for us, designed to target younger consumers who want a certain style and cachet at more modest price points,” said Billy Curtright, national sales manager for Magniflex. “Always monitoring consumer trends and analyzing our product line, it was time to add a model to our portfolio to reach the millennial consumer, a large population that is rapidly emerging as key target customer for the next 40 years. Gino is the culmination of this strategy as it fills both a price and style gap in our offering.
“Gino is not a ghost, nor a color, but rather a brand that will enable our retail partners to have a distinctively stylish, Italian competitor with creative marketing tools to help them reach millennials more effectively,” Curtright added.
Gino is a single mattress offering.It comes in a 10-inch profile and medium comfort level – appealing to wide range of preferences. The mattress is constructed with the company’s signature memory foam and waterlattex. A silver Coolmax fabric cover provides cooling and restorative qualities, making the product both durable and comfortable. The mattress will be shipped in what is similar to a spaghetti box, keeping to its Italian roots and playful personality.
The collection will be on display at Magniflex’s Las Vegas Showroom, located at C-1532.