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Aid to Artisans Launches First-Ever eMarket Readiness Program
August 5,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Aid to Artisans has been running its signature Market Readiness Program (MRP) at the NY NOW trade show for 27 years. With the cancelation of the in-person market this summer, ATA has launched its first-ever eMarket Readiness Program. The eMRP is a 4 half-day online course that will be held Aug 11-14.
ATA has brought together a team of industry experts and updated the core content of the MRP to include best practices, and trends in the current market. The program will focus on online solutions and strategies artisan businesses can take to adapt their businesses to sell in the shifting global market.
The eMRP course will benefit international artisan producers, new artisan brands, designers, exporters, and leaders of craft-based enterprises based globally and in the US. The immersive training offers intensive learning, hands-on exercises, one-on-one coaching, and small group learning.
Based on their many years of teaching how to access the market, the course offers opportunities for small group networking, with real-world applications, exercises and homework to apply to your business. Each organization will receive a 30 min One-on-One coaching follow up call, and participants will walk away with an action plan for their business that takes them forward confidently the changing artisan market.
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