From Home Furnishing Business
Corsicana Creates Virtual Showroom Tour for Las Vegas Market
2020 by Laurie Northington in Business Strategy, Industry, Las Vegas, Market
Independent mattress manufacturer Corsicana Mattress Co. has announced it will launch an interactive virtual tour of its Las Vegas Market showroom on Aug. 30, coinciding with the opening of the Summer Market. Always available online, the comprehensive program will offer retailers access to the company’s complete portfolio of products.
“As concerns over coronavirus continue and many people remain worried about congregating in large groups, we wanted to offer an alternative solution for our retail partners who do not plan to attend Las Vegas Market,” said Eric Jent, executive vice president of sales for Corsicana Mattress. “The industry is constantly evolving, and we want to be able to adapt to these changes. Our virtual program will offer both existing and potential retailers a highly informative and easy-to-use platform that will walk them through every brand and product in our showroom from the comfort of your own space.”
The virtual tour will begin at the showroom entrance and wind through Corsicana’s five brands – American Bedding, Early Bird, NightsBridge, Renue and Sleep Inc. As retailers move through the virtual showroom, videos will feature David Cartlidge, senior product manager for Corsicana, explaining each of the brands. Each product within the showroom will have a clickable link that includes product information and embedded brand videos to enhance the experience. Special 360-degree imagery will enable guests to view product from all angles during the tour. Corsicana’s sales representatives are available to schedule guided virtual tours for customers.
Corsicana has partnered with 360GSO to build the virtual showroom. The production company used panoramic photography to capture the complete showroom.
New products included in the tour will be the Optimax Motion Base. Priced to retail at $799, the base features fully adjustable head and foot positions, dual motors with ultra-quiet motor operation, USB ports on each side of the base and backlit wireless remote. The base also includes adjustable leg heights and a zero-clearance feature where the base can be used on today’s popular platform beds and with all Corsicana sleep brands.