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From Home Furnishing Business
Symbol Mattress Reinvents Sleep Fresh Brand
August 3,
2020 by Laurie Northington in Business Strategy, Industry 
Symbol Mattress has announced the reintroduction of its Sleep Fresh brand, designed to meet consumer demand for anti-microbial sleep and give retailers an ecommerce ready product to boost sales.
The Sleep Fresh brand has been reinvented with a total makeover. It now features the Sanitized treatment, a non-toxic, protective treatment proven effective against bacteria, microbes, mold, odors, dust mites and other allergens. The mattress is Oeko-Tex and CertiPUR-US certified with the Sanitized hygiene function built in for permanent non-toxic protection that does not wear off.
The new Sleep Fresh hybrid can be roll-packed and shipped nationwide for contact-less delivery. Retailers can display it in-store and offer hassle-free delivery options that meet consumer preferences and local requirements in their area.
“The Sleep Fresh reinvention was borne of our discussions during COVID shutdown to bring forward a product that is highly relevant to consumers. We believe Sleep Fresh will drive sales for our retail partners and fast-tracks them with an e-com ready product at a velocity price point and higher margins,” said Mike McQuiston, president.
The new Sleep Fresh hybrid mattress consists of contouring and comfort layers of gel-infused, zoned and high-density foam for cooler sleep and pressure relief, plus a support system of 789 individually wrapped coils also zoned for lumbar and perimeter support, motion reduction and maximum air flow.
Sleep Fresh is 100% made in the U.S. and designed for all sleep positions with a medium-firm feel and retails at $699 for a queen mattress only.