Daily News
From Home Furnishing Business
Michael Prude Joins Southerland as EVP of Operations
July 8,
2020 by Laurie Northington in Business Strategy, Industry 
Independent mattress producer Southerland has named bedding industry veteran Michael Prude executive vice president of operations.
Prude spent the last 18 years at Serta Simmons Bedding where he most recently managed operations for 11 factories in the company’s Southern Region. At Southerland, he will oversee the day-to-day operations and supply chain management for its network of six U.S. production facilities.
Prude reports to Bryan Smith, president and chief executive officer of Southerland. “Mike is one of the most experienced professionals on the operations side of our business and we welcome his vision and leadership into our organization as we continue to strengthen our national manufacturing footprint,” said Smith.
“Southerland has built a great reputation for being one of the premier independent producers in the country, bringing exceptional quality, service and value to its customers. I am thrilled to have the opportunity to work with a highly-regarded leadership team to help the business reach new milestones,” Prude said.
Prude, a native of the U.K, holds a bachelor’s degree in chemical engineering from the University of Wales and he currently lives in Hendersonville, North Carolina, with his wife.