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From Home Furnishing Business

AICO Promotes Denise Salcido to Director of Ecommerce

Casegoods and upholstery resource Amini Innovation Corp. (AICO) has announced the promotion of Denise Salcido to the newly created position of director of ecommerce. Salcido had previously worked as sales support manager responsible for driving sales analytics and managing day to day sales operations. 

“Denise is one of those unique individuals in a company that takes initiative in areas beyond her job description, and one of those areas has been the development of a comprehensive strategy to implement an E-commerce platform that benefits both our brick and mortar and ‘on-line only’ partner base,” said Chuck Reilly, executive vice president.

“Today’s business climate has alerted the traditional retailer that they must have an on-line strategy and that they have a major advantage by being able to service the consumer with a physical store front, as well on-line,” added Reilly. “At AICO, our strategy is to help make sure our content is easily understandable on our website, as well as our customer’s on-line platforms. This is essential so we can better service today’s consumer searching for the AICO and Michael Amini brands.”

Salcido has been with AICO for 15 years and has been recognized with many company awards including Employee of the Year. In 2019, she was honored by Home Furnishings Business as part of the industry’s Top 40 Under 40. 

“I am excited to take on this new role, as on-line selling and the understanding of the importance of details is something I am passionate about,” commented Salcido. “I appreciate Michael and our leadership’s confidence in my ability to drive these important channels.”

CEO, Michael Amini added; “I am very proud of Denise’s growth within our company. Her work ethic, passion and initiative are great assets and will be invaluable to us and our dealers, in her new position.”







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