Canton Fair Kicks Off Online

June 22, 2020  by Laurie Northington in Business Strategy, Industry   

"We have been facing huge challenges due to the COVID-19 pandemic, and the digital Canton Fair is our endeavor to bring market potential to the global business,” said Quandong Liu, deputy director general of Foreign Affairs Office of Canton Fair. "We invite buyers to visit these events to find out the innovative products that fulfill their needs, and to discover how we can work together to form a better and more safe global supply chain. "

Many quality products will make their debut at the Canton Fair through live streams. More than 60 product launch events featuring products from 14 categories such as electronics and home appliances, consumer products as well as textiles and clothing will be held in company's live stream showrooms, and buyers can find out the product details from product demonstration, promotional videos and roadshows remotely, as well as by visiting their online exhibition halls. 

Galanz, one of the world’s leading home appliance companies, is bringing more than 100 home appliances that target healthy lifestyle to the online Canton Fair, such as smart refrigerators, dishwashers, washing machines and air conditioners. These products, applying localized design based on users and consumers in different countries and regions, are displayed in a cloud exhibition hall with virtual reality technology, so that buyers can explore product application in real life scenarios. 

Another industry leader, Midea, is bringing their new smart air conditioner and central air conditioner to their live stream room. Haier, on the other hand, is showing how its IoT is forming the smart community ecology for cloth-washing. 

To help businesses understand the current market, the Canton Fair is also launching supporting events, including sourcing demand briefing seminars that can connect buyers with China's leading e-commerce platforms such as JD, Suning and NetEase. Here participants can find out market trends and consumer behavior insights to make effective decisions. 

In addition, to help companies understand government policies, Canton Fair is cooperating with Guangzhou customs to host three online events. Experts will explain and promote Guangzhou's newly-launched cross-border trade facilitation measures, customs clearance policies for top sales products at the Canton Fair, as well as other supporting services that can help boost international trade recovery.