Craftmaster Releases 2020 Spring Collections

June 16, 2020  by Laurie Northington in Business Strategy, High Point, Industry, Market   

“Last week we held a virtual meeting with our entire sales organization introducing the new products featured for Spring 2020. When the Coronavirus hit in March, we had just completed the new market introductions, which were then put on hold when the industry shutdown,” said Roy Calcagne, president and CEO. “Now that the country is beginning to re-open, we will move forward with all new products. We are not sure of what kind of appetite our dealers will have but we will be ready for anyone that wants to view the new products with their Craftmaster sales rep.”

Each sales rep will have a complete set up of photographs, swatches, power point presentations and the video to present to the dealers on a one on one basis. “This video takes the dealers through the entire showroom collection by collection and highlights our styling direction and fabrication of each piece throughout. The clarity and detail of this video is terrific and is a great option considering the limitations we all face during these difficult times,” said Calcagne.

The new collections consist of over 160 new fabrics, 20 new sofa and sectional groups, plus 25 accent pieces. The April introduction represents one of the largest in recent history for Craftmaster. The High Point showroom located at 2622 Uwharrie Rd, will also be available, by appointment for any dealer that would like to visit over the next several weeks and months.