Daily News
From Home Furnishing Business
BrandJump Concludes Three-Part Webinar Series
June 12,
2020 by Laurie Northington in Business Strategy, Industry 
Los Angeles-based ecommerce sales and marketing company BrandJump will conclude its Building an Ecommerce Strategy webinar series, with part three taking place today at 10 a.m. PT/1 p.m. ET.
The webinar series is designed to help manufacturers build and accelerate the growth of their ecommerce businesses. Part one and two of the series discussed the fundamentals of ecommerce and operational best practices for selling online. Each drew more than 100 manufacturers, retailers and sales representatives in the home furnishings industry.
Part three, titled “Online Content and Marketing Strategies” will again be presented by Josh Walter, CEO of BrandJump, and Lorri Kelley of Lorri Kelley Advisors. Content will focus on the best strategies for supporting and promoting a brand’s online presence, including enhanced content, all channel events, MAP free periods, and retailer specific campaigns.
“We believe the success of this series is due to the significantly increased relevance of ecommerce in today’s market,” said Walter. “Our final webinar will round out the fundamentals of what it takes to be successful online, specifically offering insightful strategies for best promoting your brand through the ecommerce channel.”