Craftmaster Furniture Extends Licensing Agreement with Paula Deen

June 5, 2020  by Laurie Northington in Business Strategy, Industry   

“We have had a very long and successful, 10-year collaboration on the Paula Deen Home Collection with Paula and her team. The Paula Deen upholstery line has been one of the most successful licensing programs within the furniture industry. Her down home, casual lifestyle is very apparent within the collection that features over 20 living room groups and 40 accent pieces, that are available in over 800 fabric choices including the pre-correlated Paula Deen waterfall swatch program,”  said Roy Calcagne, president and CEO of Craftmaster.

Craftmaster has over 500 active retailers currently carrying the collection and will be introducing several new groups in conjunction with their Spring 2020 product launch taking place this month.

“We are very pleased to be able to extend our licensing agreement with the Paula Deen team and look forward too many years of future success,” added Calcagne.