Daily News
From Home Furnishing Business
PureCare Wins 4th Women’s Choice Award
May 27,
2020 by Laurie Northington in Business Strategy, Industry 
PureCare, a resource for mattress and pillow protectors, sheets and pillows, has received the Women’s Choice award as top in its category for exceptional customer recommendation ratings for the fourth consecutive time.
In a national survey conducted by the Women’s Choice Award, PureCare’s female customers expressed an extremely high recommendation rating, with over 90% of women saying that they would recommend PureCare’s premium Elements sheets to their friends and family.
The Women’s Choice Awards is considered a trusted referral service for women across the U.S., and recommendation ratings by users are the pinnacle for determining true brand loyalty. High ratings allow brands to qualify for the prestigous Women’s Choice Award, which is audited and awarded every two years.
As an award winner, PureCare has earned the right to showcase this exclusive with the Women’s Choice Award seal illustrating their commitment to empowering women to make the best consumer choices for themselves and their families. PureCare has earned the honor since 2015 for its mattress and pillow protectors, and since 2019 for their entire collection of Elements premium sheets.
“Women are powerful decision makers, and we are extremely proud to earn their high recommendations year after year for our products that are devoted to wellness and hygiene in the home where their influence perhaps is most impactful,” said Sarah Bergman, vice president of marketing and creative.
Delia Passi, founder and CEO of the Women's Choice Award said, "Our mission is simple. We identify the brands, products and services that are highly recommended, allowing women to identify the best brands. These brands that earn the award have a high propensity to deliver on their promise. And with so much clutter in the marketplace, coupled with the growing distrust of online reviews, the Women's Choice Award serves as a trusted endorsement that simplifies consumer choices."