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From Home Furnishing Business
Norwalk Furniture Forecasts Four Textile Trends Gaining Momentum for Summer
May 20,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Norwalk Furniture has identified four emerging color and textile trends for the summer of 2020. From soft rose and blue colorways that echo a casual vibe to mixed browns that play up spice tones, the four themes have emerged through the company’s industry-leading forecasting process.
Derived from a creative process including global trend spotting trips, decorating trends in leading design publications, interior paint trends and key takeaways from the fall 2019 ITA Showtime, the four trends –Scandi-Wear, Tannery, Green Envy and Easy Does It, present earthier palettes with spicy tones, energetic greens and mixed colorways that create a refreshing, yet casual aesthetic with the addition of several new performance fabric and performance leather options.
“The spice tones that were so strong last season will continue into 2020, paired with a strong brown influence that pull the theme toward an earthier palette,” said Dixon Bartlett, chief creative officer of Norwalk Furniture. “It is color pairings like these that make these nature-inspired tones so lively and energetic.
“We are seeing lighter spring colors like lavender and dandelion play up the richness of deep greens and emeralds as well as cinnamon, nutmeg, turmeric and clove paired with many shades of rich brown, while soft rose and blue are paired with khaki for a casual aesthetic. These pairings tie in masterfully with our newly refreshed leather collection, which has been expanded with new performance finishes, allowing consumers and designers to style these pieces in a variety of well lived-in spaces.”
The four themes will be added to the company’s product line with 125 new fabric and leather choices in a variety of coordinating colors, patterns and textures.
Scandi-Wear – Highlighting the Scandinavian-hip aesthetic and masterful color mixing of the Kim Salmela for Norwalk Furniture Collection, this trend combines menswear-inspired textiles and mixed scale layouts to create a relaxed, casual feel. Plaids and stripes in soft rose and blue colorways merge with rich mustard tones and black accents for a crisp look.
Tannery – As spice tones continue to dominate, they will see a refreshing twist this summer. Tannery presents cinnamon, nutmeg and turmeric hues anchored with brown undertones that take this theme to an earthier palette.
Green Envy – Echoing nature-inspired hues, Green Envy pulls in deeper shades of emerald, shamrock and pickle for the framework of this trend. Darker green tones are paired with mustard and dandelion tones, while lighter shades like pickle softly interplay with light violets including periwinkle and lavender.
Easy Does It – Inspired by everyday life, Norwalk Furniture will introduce two new performance concepts that are not only family-friendly but offer a variety of pattern, texture and color. Purely Protected® leathers are light tolerant, scratch resistant and soil resistant, while 50 new Inside Out® fabrics join the company’s fabric portfolio with premier ratings for light fastness, soil resistance and a broad range of designs.