From Home Furnishing Business
Avocado Green Mattress Introduces New Organic Crib Mattress
2020 by Laurie Northington in Business Strategy, Industry
Avocado Green Mattress, makers of organic and eco-luxury sleep products, has announced the launch of its new Organic Crib Mattress.
The crib mattress is handmade in Avocado's Los Angeles factory with certified organic cotton, as well as organic latex and wool from the company’s own farms. A dual-sided design — one for infants and one for toddlers — offers different firmness levels to support the growth of a child for years. The crib mattress retails for $299.
"There's no other crib mattress like this," says Mark Abrials, co-founder and chief marketing officer. "Safe, supportive, long-lasting, totally organic, and affordable — we're excited that more people can access a natural alternative to traditional crib mattresses."
The Organic Crib Mattress is 100% non-toxic. It does not include petroleum-based polyurethane foams, chemical adhesives, vinyl waterproofing, polyethylene, or flame-retardant chemicals. A coconut fiber is infused with 100% GOLS organic certified latex and 100% GOTS organic certified wool and cotton to provide a gentle, delicate feel that's supportive, breathable, and soothing.
The Organic Crib Mattress is backed by a Greenguard Gold certification for low emissions. It's also a GOTS organic certified product, which means the entire supply chain of each material within the mattress has met the strictest standard for ecological and social responsibility.
Like all Avocado products, the Organic Crib Mattress has a carbon negative footprint. In 2019, Avocado Green Mattress was the first mattress company to become Climate Neutral Certified, effectively making the business "carbon neutral." In April 2020, the newly certified B Corp took their commitment to addressing climate change a step further by going carbon negative — offsetting more carbon emissions than the company generates, from resource extraction to finished product delivery. Since 2019, Avocado has offset 61,000 metric tons of CO2e.