Daily News
From Home Furnishing Business
BrandJump Launches Three-Part Ecommerce Webinar Series
May 7,
2020 by Laurie Northington in Business Strategy, Industry 
Los Angeles-based ecommerce sales and marketing company BrandJump has announced the launch of a three-part webinar series designed to help manufacturers build and accelerate the growth of their ecommerce businesses.
“During these unprecedented times, it has become clear that a “new normal” is emerging, with a growing number of ecommerce shoppers,” said Josh Walter, CEO of BrandJump. “For this reason, it’s vital — now more so than ever — for home furnishings manufacturers to look at their ecommerce strategies and make sure they are prepared for the paradigm shift ahead.”
According to Walter, BrandJump’s webinar series is designed to educate manufacturers on why an ecommerce strategy is so critical, help them to navigate some of the complexities in creating an online strategy, and provide proven methodologies to maximize the opportunity while complimenting other channels of distribution.
Presented by Walter and Lorri Kelley of Lorri Kelley Advisors, the first webinar in the series, titled “Ecommerce: The Fundamentals”, will outline:
- Creating an Online Product Assortment
- Establishing a Pricing Policy
- Selecting Ecommerce Partners for your Brand
- Setting Up your Products Online
The schedule for the series is as follows:
- May 14: Ecommerce: The Fundamentals
- May 28: Operational Best Practices for Selling Online
- June 12: Online Content & Marketing Strategies