Brooklyn Bedding Expands 25% Honor Discount to Include All Stores and Sites

May 7, 2020  by Laurie Northington in Business Strategy, Industry   

The 25% savings, applied at checkout, can be used for not only mattresses but also sleep accessories like pillows, sheets, blankets, mattress protection, foundations and adjustable power bases. Those who qualify for the honor discount include past and present military members as well as current first responders, medical professionals, teachers and students.

In extending the discount, Brooklyn Bedding announced a new partnership with SheerID, a platform that enables retailers to immediately check and verify credentials online as well as in stores. The relationship provides for streamlined verification across multiple channels while also allowing for more subsegments within each vertical, including those who work in the medical profession.

"The honor discount represents a way for us to give back to those who make significant sacrifices for our freedom and safety, and to also support those who continue to have significant impact on education," said John Merwin, owner and CEO of Brooklyn Bedding. "We originally created the program to ensure a discount deep enough to help families save hundreds of dollars while ensuring a hassle-free verification process. I'm very pleased to be able to extend the honor discount to more product categories and to more people so deserving during this challenging time. We've made a conscious decision to extend our 25-year anniversary promotion to help all customers get 25% off during the COVID-19 pandemic. However, we felt it was essential to ensure that the honor discount lives on indefinitely."

Those who qualify for the honor discount can load their carts with any product selections, then simply click the appropriate group button at checkout for rapid verification of identity. The automatic discount will also be honored in stores; eligible parties can present credentials in person, or work with an associate to verify their identity with SheerID on a computer at check-out. Like all Brooklyn Bedding purchases, the honor discount includes free shipping on all orders, along with a free 120-night trial and 10-year warranty on the purchase of any mattress.