Surya’s Virtual Product Launch Brings Spring 2020 New Products to Life

April 29, 2020  by Jane Chero in Business Strategy, Designer Weekly, Industry   

Surya's Spring 2020 Introductions catalog features 85 new rug collections, and significant expansions to the company's lighting, mirror and accent furniture offerings. Filled with inspirational lifestyle photography, close-up imagery and video features, the catalog brings new products to life for an elevated buying experience. Additionally, buyers and designers can click on any image in the digital catalog to view real-time inventory, access additional product resources, find pricing and place orders directly on surya.com. Surya is also inviting buyers and designers to sign up for virtual walk-throughs of the new product lineup, led by Surya's rug and accessories specialists in a webinar format.

“With the cancellation of markets this season, we wanted to ensure buyers and designers could access and experience our newest products from anywhere and in multiple formats. We have invested heavily in our digital strategy to make this possible, and I am excited to share the results with you,” said Surya President Satya Tiwari. “Our selection of new products this Spring is a reflection of what's hot in the market right now. And, as always, we are bringing the latest looks in a variety of price points and styles.”

Surya's new rug collections include a well-orchestrated mix of innovative modern options and timeless design classics in a variety of constructions, from fresh machine-woven options to luxurious hand knotted statement pieces.

Surya's Spring 2020 Introductions digital catalog can be accessed at www.surya.com/new/spring2020. Or, visit the video gallery at www.youtube.com/suryasocial. Buyers and designers can also sign up for a virtual walk-through of the latest introductions at www.surya.com/webinars.